This radio advert is an american one for the McDonalds Filet-O-Fish Sandwich.
A male character introduces the product as “the one and only” and then describes it as a unique “golden filet, with american cheese on a steamed bun”. The advert emphasises and repeats the fact that it is a unique sandwich and that it is a one of a kind and original idea. Typical at the end of the commercial, a smoother, deeper male voice will introduce that there are terms and conditions and that some stores may not participate in the sale of the product.
The male and female voices in the commercial mean that they will connect with both male and female listeners meaning they will be more inclined to buy it, as well as this, the emphasis on unique and limited edition will mean people will want to try it before it is too late and miss out on the opportunity.
Abiey Humphries 